Step 1: Brainstorm / Sketch
Getting the right amount of details and having a clear understanding of a client’s problems and goals from the beginning is the most important factor when starting a new logo design. My designs always start off on paper. This allows me to get my brain moving in the right direction and get down as many ideas as possible. I find inspiration and sketch.
Step 2: Digital Stage
After I’ve seen some sketches starting to come alive and take form, I then take my ideas to the computer. My software is Adobe Illustrator for creating logos. Lines and shapes in Illustrator use vectors that are easily scalable and retain consistent clarity.
Black and white is always used during this stage.
Step 3: Client Feedback / Select Style & Design of New Logo
They selected 3 logos they liked from Draft 1.
Next I show them some color options for these designs.
Step 4: Color Studies
Option 1
Option 2
Option 3
Step 5: Final Mark
Final!
collateral design for USPack:
New website design is created using the logo design as inspiration. All of USPacks digital and printed materials are branded using their new look and feel.